BabyUp® is the brainchild of Dr. Roberto Albani, a renowned pediatrician based in Rome (www.doctoralbani.com) with a wealth of experience. Dr. Albani earned his degree from Rome State University in 1969 and furthered his education at the Albert Einstein College of Medicine in New York in 1973. In recognition of his contributions to pediatric gastroenterology and child well-being, he was elected as a Fellow of the American Academy of Pediatrics in 1975.

Throughout his distinguished career, Dr. Albani has dedicated himself to caring for countless infants suffering from Gastroesophageal reflux (“reflux”), a prevalent but distressing condition that significantly impacts the lives of families during the early months of a child’s life.

Driven by his commitment to improve the quality of life for families naturally and reduce the reliance on medication, Dr. Albani embarked on a mission to create a groundbreaking solution. Collaborating with engineers, academics, and manufacturers, he transformed his vision into reality.

Enter BabyUp® —the world’s first device designed to replicate the comforting 70° shoulder position of a parent, specifically crafted to aid in infant digestion and alleviate reflux symptoms. Certified as a Class 1 Medical Device for Reflux in infants, BabyUp® also offers a practical, comfortable solution for all babies, not limited to those with reflux. Equipped with a gentle rocking motor, Bluetooth speakers for soothing lullabies or the sound of a heartbeat, and the flexibility to convert into a high-chair, BabyUp® ensures both comfort and cost-effectiveness for parents.